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I was reading an article in Writer’s Digest on creating written ad content (yeah, I also write marketing content for businesses) and the author, Athena Schultz,  did a great job in breaking down an…

Lori Hartjoy‘s insight:

Is your view of being a landlord strictly someone who cleans & repaints at vacancy and collects a check once property is filled?  There is much more to filling those vacant units than one may think. One of the most important items I emphasize is your ad – if you’re not creating buzz, you are not getting noticed. This article covers the most important parts of your ad copy – no matter what you’re writing an ad for. Do you have a special call to action?

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