At some point in our daily routine, we see advertising. It is out there, everywhere. Magazines, newspapers, television, radio, even on shopping carts. The super rich colors and photos catch our eye. We connect more quickly with the ones that are laid out well with an electric catch phrase. Remember some of these:
Plop, Plop, Fizz, Fizz, oh what a relief it is…
They’re magically delicious…
Wash your troubles down the drain…
When it rains, it pours…
So easy, a caveman could do it…
Could you name all of the products or companies behind the ad slogans? Yes, these slogans create buzz, to draw your attention to something they want you to purchase. Whether you are on the buying side, or selling side – ads will always be there. If you are selling, you should make your ad engaging, exciting and fun.
How about these comparisons:
Central location, Remodeled home or Enjoy your BBQ on a brand new deck
Home on Cul-de-sac or Tranquil, low-traffic location
3 bedroom rental for $900/mo. or Room to grow on a budget
Remodeled Home $600/mo. or Rest easy at the days end in your like new home
If you agree that you like the second option best for each, it is because the buzz phrase is more enticing and draws you in to find out more about how – You’re going to enjoy your BBQ, Tranquility, Grow your family or Rest easy. Your listing will get read first, versus the ones that use the first option. You will make the connection.
I recently had to make a mid sized purchase of a computer for my husband. Every one of the ads were exactly the same. Over and over – “geek speak” and jargon that I barely understood. My purchase was actually price driven, however there should be a way to make each ad distinct and draw you in so that you Want, no NEED to buy it over any other item out there on the market.
This same process works in the rental housing industry. It is so easy to get stuck in a rut, name the price and number of rooms and hope you beat out Bob Smith’s rental in some amenity or feature so that you fill your vacancy first. Regardless of the property, there is usually one feature that you can use a BUZZ word or phrase on to make a connection with the person reading your listing. Find a way to make it stand out from all the other boring text out there and get your investment on the upswing.
I would love to help you find a way to create some Buzz in your rental listings. Let me know some of your successes or failures. If you’re thinking you would like some assistance in creating an ad, let me know – or check out my Ebook: http://www.bluemtnrentals.com/Pages/TipsforAdCreation.aspx
As always, I look forward to your thoughts, please feel free to share!
Until next week, may your rentals be filled and your home be a happy place.
Lori Hartjoy is the owner of Blue Mountain Rentals, established in 2011. As well as being a devoted mother of 3 toddlers, she provides over 20 years of clerical experience to her clients. Her background includes processing employment, tenant screening, background checks and working as a property manager and payroll clerk for a major telecommunications corporation.
The information contained on this blog and from any communication related to the Blue Mountain Rentals website is provided for informational purposes only. All information you choose to use is at “your own risk”. Please visit www.bluemtnrentals.com for more information on how Blue Mountain Rentals can provide a win-win solution for your housing needs.
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